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What is a brief and why is it needed?

What is a brief and why is it needed?

Design is not art. "I see it that way" is not appropriate here. Design exists to solve business problems, make money and achieve goals in a visual way.

What is a brand book and why is it needed?

What is a brand book and why is it needed?

A brand book is an important element in forming a strong brand image. It is used for marketing campaigns, as well as communication, creation of products and services.