Archive

Developing a brand identity. Step-by-step development plan.

This step-by-step plan is a great cheat sheet to help you work on your own projects.

Font selection with trendy fonts of 2024

Typography should be accessible, because the task of any text is to effectively convey the message to the audience.

The art of collage

Tips for creating unique graphic compositions and a collection of free files

Trendy color palette for 2024

Dominant color solutions that will inspire you to create something new and creative.

The main trends and directions in graphic design in 2024.

I propose to consider this year's trends in graphic design according to komarov.design

What approach to logo design will be most effective in 2024?

We studied hundreds of high-profile rebrands of 2023 and compiled an honest list of logo trends that most designers follow.

Sites for finding references and inspiration for designers

A selection of cool web resources that designers can use to find cool references and enrich their design portfolio.

A comprehensive overview of design trends for 2024

This article collects the key design trends for 2024 and divides them into 8 themes that will be in focus this year.

Did you know that everything around us is colorless?

Color is a phenomenon related to the perception of light by the human eye. It plays an important role for us in understanding the world around us.

What is a brief and why is it needed?

Design is not art. "I see it that way" is not appropriate here. Design exists to solve business problems, make money and achieve goals in a visual way.

Why do we round corners?

Rounded corners everywhere. But why are rounded corners so popular?

10 principles of really high-quality design from Dieter Rams

A brand book is an important element in forming a strong brand image. It is used for marketing campaigns, as well as communication, creation of products and services.

What is a brand book and why is it needed?

A brand book is an important element in forming a strong brand image. It is used for marketing campaigns, as well as communication, creation of products and services.

The most popular types of logos and how to choose the best option?

How to choose the best logo for your business and use it effectively for promotion.

What is competitive analysis and how to conduct it professionally

How can you analyze competitors and get detailed insights about them? And what to do with the received information?

Monotype's annual typographic trends report

Let's see how current events have been imprinted on modern design and what trends they have transformed into.

Web design trends of the second half of 2023

Ten interesting trends you should know about.

How to get the most out of Pinterest

If you're not familiar with all the benefits of Pinterest, these tips will help. Find out what Pinterest has to offer and how to get the most out of it!

10 reasons to work from home and increase productivity

Why did employers avoid the remote format in the past? And do remote workers really deliver the best results?

The main trends of the year in logo design

What are the main trends in logo design in 2023, which current features should be taken into account and what distinguishes an amateur logo from a professional one.

Productivity and procrastination

Read on for 8 tips on how to dramatically increase your productivity without burning out and procrastinating.

We create a moodboard. Step-by-step instructions for designers.

If you want to become a designer, you definitely need to rethink this useful tool.

Glitch art. The art of digital glitches and distorted images.

In this article, we'll look at where glitch art came from and what techniques you can use to create your own spectacular glitch design.

Brand integrity. What it is and how to achieve it?

In this article, we will examine the importance of brand integrity, delve into effective strategies for achieving brand identity, and analyze how it can impact customer loyalty.

How to make a UX review of your product?

What is a UX review and why is it important to implement this process in your product? How to analyze the product yourself?

Briefly about adaptive design

As digital devices become increasingly diverse in size and functionality, it's important that your site looks and works well on all of them.

The influence of our biases on the design of the solution

When generating new ideas, people rely on feelings from their own experience and subjective knowledge. That is why we are prone to unconscious biases that affect the design pr ...

What you need to know about fonts

Fonts, like colors, can evoke emotions, setting the tone for your project.

Inclusive web design

Web design that does not exclude any user

White space in web design

How to use white space for harmonious design.

PANTONE color system

During his work, it occurred to Herbert to create a unified "color language", more objective and predictable. One in which the description of each individual color in differen ...

Bauhaus. Philosophy, basic principles and ideas

To this day, Bauhaus is considered one of the most significant design styles of all time. Combining aesthetics with functionality, it helps create forms that bring beauty to a ...

The rule of internal and external

In general, the rule of internal and external is a special case of the law of proximity. According to the law of proximity, we perceive the relation of objects to common group ...

In which creative companies do specialists work?

Let's still try to figure out what specialists are found in creative companies and what the names of their positions mean.

How to increase the emotional involvement of the application? Live interface and mascots.

Let's learn about useful design ideas that help create an emotional connection with the user.

Presentation of Don Norman's new book

In Designing a Better World, Norman explores the ethics of modern design, the challenges of consumerism, overproduction, and sheer digitalization.

Stages of work on the project

Programs and sites solve various user tasks, so the process of creating an interface cannot be strictly regulated. However, the work of a UX/UI specialist can be conditionally ...

Selection of colors for the site

Selecting colors for a website is an important part of the web design development process. Colors can influence a site user's perception, mood, and associations they have with ...

Icons in web design

Correctly placed accents on the site help designers to attract the user's attention and direct him to the main goal - order.

A selection of useful plugins for Figma

The use of plugins will help to optimize routine processes. Well, we will help in their search.

Types of design research that every designer should know

It's a way to understand what your audience needs and how to give it to them. After all, the task of any product is to be useful.

Information architecture

The information architecture is not visible to the users, but it is the basis of the design, which allows them to focus on their tasks, not on finding a way to do it.

We improve our professional skills

Regular viewing of works develops creative thinking and a special design vision

Briefly about research methods

This article serves as a how-to guide for all possible types of research that can be found in one place.

Art generated by neural networks.

What is behind the new creative trend?

Human-centered design .

What is HCD, where did it come from and how does it work?

Color guide

Once you understand the meaning of colors, you can create impactful designs that evoke the right emotions.

Design trends of 2023 .

What design will surround us in digital this year .

What is time management?

Personal time management or how to manage your time.

Military year 2022 in design and creativity

Volunteering, communication campaigns and complete Ukrainization

Who is the target audience? And why study it?

Analyzing the target audience is considered task

UX is time-tested

Things that have not changed their appearance over the centuries

Wartime Marketing

How has consumer behavior changed during the war? Is the brand needed in wartime?

A quick excursion into the history of design

Let's establish a common position on how design for the web has evolved and how we can bridge the gap between code and design.

Seven principles of icon design.

What you need to pay attention to when creating icons?

Selection of fonts and font pairs

How to choose a font for a project? How to harmoniously combine fonts with each other? Where to get fonts today?

Contrast, dynamics, weight, openness and font width

These are font parameters, with the help of which we will be able to characterize their structure.

Classification of fonts

The classification of fonts is always a field for discussion, because it is almost impossible to make a classification based on any one criterion.

Structure of characters in the font

The word "typography" comes from the ancient Greek words τύπος - i.e. "print" - and γράφω - "write, draw".

HEX color coding

In graphics editors and website code, colors are often denoted by something like

Types of prototypes

Mockups, highly detailed UX prototypes, how they look.

Peculiarities of styles in web design on the example of a water delivery site

We decided to consider and compare several styles that have already managed to become trends this year.

Interaction of the designer with the developer

You will only benefit if you understand the basics of development and how to properly build your design work.

Series of professional literature for creative industries

In June 2021, the ArtHuss publishing house and the Projector Institute launched a joint series of professional literature - PRJCTRteka.

How to effectively combine typography and images

Working with type and image, as well as the integration of these two elements, is the foundation and basis of good graphic design.

How to use emotions in UI/UX

People are often driven by emotions and logic only occasionally dominates.

The magic of black and white in art and design

Ukrainian state symbols acquire a new historical context.

Why designers love the coat of arms of Ukraine

Ukrainian state symbols acquire a new historical context.

How and why should a designer create illustrations for a brand

Sooner or later, all designers are faced with the creation of illustrations, because through it commercial projects seek to establish an emotional connection with the consumer.

5 design systems that a UX designer should know in 2022

Color has existed since the beginning of the universe and is a part of our daily lives. But how much do we know about color? Let's dive a little further into the interesting w ...

5 design systems that a UX designer should know in 2022

A design framework is a collection of documents, articles, examples, code snippets, screenshots, design guidelines, components, philosophies, and other digital assets for a pr ...

Expert evaluation of the usability of your site and Jacob Nielsen's 10 heuristics

Jakob Nielsen's 10 heuristics were created without emphasis on application to websites, applications, or other specific interfaces.

Correct typography = ease of perception of your content

Here are 10 practical recommendations and tips from Goldweb Solutions that we use in our practice.

8 failed design trends

Each year we start with a list of design trends that experts believe will dominate the next year's projects. Of course, there are mistakes in such forecasts.

10 Best UI Design Tools in 2022

The best tools for building user interfaces, these tools help you do it faster and more efficiently, eliminating the need to reinvent the wheel over and over again.

UX trends to look out for in 2022

For this year's trends, we have gathered some of the classic as well as future features that we believe will be the biggest UX trends in 2022.

UX Laws

UX Laws focuses on making sophisticated psychology heuristics available to more designers through an interactive resource that includes those relevant to the design experience ...

What is the target audience, methods and methods of its determination

Any project starts with defining the target audience (CA), because no business can exist without understanding its customers, their problems and interests. It is important to ...

The complete guide to creating interface icons.

Icons are an important part of any design system or product story. Icons help us navigate quickly. They are language independent.

Yak zibrati moodboard. First and foremost, I wondered if I needed it.

We've put together tips to help a designer or illustrator put together a handy mood board.

Cyrillic and Latin in the Ukrainian language

The idea to study the Cyrillic alphabets arose after the proposal to translate the Ukrainian language into Latin. Then the controversy intensified about which Cyrillic is bad, ...

Minimalism in web design

The minimalistic style on the site is reflected in the brevity and simplicity of the composition. The design is based on neutral colors, simple geometric shapes. Constructivis ...

8 Common Mistakes in UX Mobile Application Design

Even useful applications with great potential are not always successful in the market. The reason often lies in the poorly designed and inconvenient UX.

Budget methods of product and UX-research

6 almost free ways to gather useful product information

A brief history of color theory

The interaction experience map shows the customer's path when working with a product or service. It also reflects the behavior of your competitors in this regard.

A brief history of color theory

Artistic theory of color, based on the visual perception of color composition in the visual arts, and the scientific theory of color, which describes the nature of color throu ...

Before Pantone? What the color catalog looked like in the 17th century

The modern world has spoiled us. You don't have to spend hours on simple tasks - more precisely, now they have become simple.

Overview of UX/UI design trends

Try one of the 22 UI/UX design trends at work or roll out the entire collection for the nearest projects.

TOP-10 basic rules of composition in web design

Composition sets the arrangement of materials in a logical order, in which the design becomes solid and acquires an inner meaning.

10 principles of prototyping products and services

It is difficult to show the value of prototyping if you do not know what you want to test. "Create a prototype interface to show the approximate position of the blocs "- a dub ...

Figma plugins that deserve your attention

It’s no secret that Figma is now one of the flagships among the tools for creating designs and prototyping. Its advantage over Adobe XD or Sketch is that Figma is an online to ...

5 trends in graphic design, which should be abandoned in 2021

Why it is desirable to avoid - low functionality, not suitable for inclusive products, can not be used in bright sunlight, it is difficult to implement at the programming level.

Modular grids in UI

Grids were first used to organize handwritten text on paper, and then were used to compose manuscripts. From the first days of publishing books, the grid helped designers to c ...

What was web design like in 2020?

In early 2020, everyone shouted that this is a year of bright colors, lush gradients and poisonous solutions, but what do we see in fact? All the same neat design, calm tones ...

10 typography trends

There is a lot of research on the psychology of font perception. Every day we see new sites, posts on Instagram or Facebook, corporate blogs, online magazines and more. And we ...

How to choose a color for the site

Color design can be an effective marketing tool if used properly. By directly influencing the subconscious of the user of the site, color in web design can form a positive att ...

Mobile application design

The design of mobile applications plays an important role in creating the service. Functionality and usefulness are the main thing for users, but if the design does not involv ...

Incredible optical illusions in design

Human eyes can throw up very interesting surprises that need to be considered when creating a graphic design. DesignTalk.club continues to tell the most interesting things abo ...

Visual hierarchy

This helps to organize the elements of the user interface effective to make the content easy to understand and enjoyable to see.

10 graphic design trends in 2019

We have selected 10 trends that will help improve your style

Brand identity

The same people live in a world of the same trees, the same houses, the same flowers. They do the same things, they create the same songs, the same pictures. Discuss the same ...

Trends 2019 UI / UX design

The number one trend in modern design is context. Everything happens in context and everything is interconnected. UI & UX design is no exception.

TOP-8 tendencies of typographic design in 2019

Graphic design trends are rarely long-lasting, so it's hard to predict exactly what will be popular in typography in 2019. Popular font styles don't usually come out of nowher ...

Packaging design that the consumer likes

The results of numerous marketing studies conducted around the world are unanimous, it is attractive design favorably distinguishes the brand on the shelf, attracts the attent ...

User experience testing

User experience of your website, when they click on a link, plays an important role in whether they want to stay on your website, to get what they are looking for.

What is UI Kit and why does your company need it

UI Kit – this is a set of all elements on which the UI of your site (interface elements) will work. In essence, this is a visualization each of the elements at any stage of us ...

Design vs content

Any product, application, website / portal / landing can be broken down into components. Some of them (development, prototyping) remains invisible to the eyes of users.

How UI design affects conversion

The effect of UI on conversion has been proven by numerous A / B tests and analysis of a large amount of data collected by various companies.